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About this siteFor six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul Friday, May 02, 2003More bad news from AppleIt's astonishing how Apple releases bad news. In January, CEO Steve Jobs was still talking about the "other 95 percent" in his MacWorld keynote address despite the fact that he knew by that time that Apple's market share had actually fallen to under 2 percent in Q4 2001 and would only rebound slightly (to 2.01 percent) in Q1 2003. This week, we have an unbelievable set of concessions from Ron Johnson, Apple's Senior Vice President of Retail, who admitted the following to a Merrill Lynch analyst: Apple will close retail stores that aren't profitable in the foreseeable future (ala Gateway), Apple will not open any international retail stores unless its US stores make a profit, and Apple hopes to have one profitable quarter for its retail stores by late 2003. These comments stand in sharp contrast to the solely positive news the company had previously released about its stores, similar to the way its touted its Switch campaign, despite the fact that the company has lost market share since that campaign began. Speaking of which, here's another amazing factoid: In a bid to boost the perception that the Switch campaign is working, Apple considers people who have never used a PC switchers, in addition to people who previously used Windows. That's deceptive at best. [ Posted at 8:46 PM | Permalink ]
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