More of my sites

WinInfo Daily News
SuperSite for Windows
Windows IT Pro Magazine
Connected Home
Thurrott Dot Com
Windows Weekly at TWIT

About this site

For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Saturday, August 02, 2003

Guy Kawasaki interview
Shortly after I posted my little snit remark about Guy Kawasaki, I received a note from Apple Matters, noting that they were interviewing Guy this week. The interview is now available. For those of you unfamiliar with Mr. Kawasaki, he was the first Evangelist at Apple, where he invented "guerilla marketing" and convinced developers to back the Macintosh. His book, The Macintosh Way is fascinating, specifically because he discusses how Apple created their new brand and marketed it to others; I've re-read it several times and highly recommend it. His subsequent books, like Selling the Dream and How to Drive Your Competition Crazy, had less to do with the Mac and more to do with marketing, and are, therefore, far less interesting (he tried a brief comeback with The Computer Curmudgeon, which is OK but out of print). Since leaving Apple, Guy has moved from uninteresting job to uninteresting job and has, therefore, in my mind, become ever less relevent. His comments about people not debating OS platforms anymore shows you how out of touch he's become. Hopefully his new gig at Versiontracker.com will get him closer to the people again.

[ Posted at 3:32 PM | Permalink ]