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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Tuesday, November 11, 2003

Misleading Apple ads banned in the UK
Apple advertisements claiming that its PowerMac G5 was the "fastest PC in the world" have been banned in the UK because they are "misleading." Good stuff. "Viewers complained that the advertising was misleading because the main claim was based on the results of limited tests in which the specification of the computers used was configured to give Apple the best results," the Independent Television Commission (ITC) Web site reads. "The BACC's independent IT expert raised some concerns ... [and] found that the claim was not supported by independent reviews and that at best 'the G5 was generally as fast as the best Intel-based workstations currently available.' The ITC considered that there was insufficient evidence to support the claim 'world's fastest, most powerful personal computer.' Furthermore, it shared one viewer's doubt that the claim could be substantiated at all because, as evidence for and against the claim had shown, computers were constantly being updated and had many different applications and benchmarks. It reminded the BACC of the importance to obtain solid evidence for such absolute claims. It judged that the advertising was misleading and required that it should not be re-shown in its current form." My response: Ahahahahahahahahaha. The US should be this logical.

[ Posted at 9:06 AM | Permalink ]