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About this siteFor six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul Tuesday, December 16, 2003Apple: 25 million iTunes Music Store downloadsApple announces that it's sold 25 million songs via the iTunes Music Store. Given my previous publication of a chart showing how sales at the store are declining, I think it's fair to see how this new figure changes things, as 25 million is higher than the previous 20 million figure, which had a debateable date assigned to it (The publication of a Rolling Stone interview with Steve Jobs). Instead of dropping from an average of 250,000 songs a day to 93,500 songs a day, the new figure suggests that average sales of songs per day has dropped from 250,000 a day to 200,000 a day between November and December, still a huge drop, but not nearly as bad as previously thought. The sales chart for the period now looks like this:  What's amazing about this data is that is shows that iTunes sales are tracking almost identically to the period in which it was a Mac-only service: There is a sharp increase in sales as the service is opened, followed by a steady, inevitable decline. I'm guessing Apple's Pepsi ad campaign will provide a similar artificial boost, followed by another steady (and probably more marked) decline in early 2004. But the overwhelming trend seems to indicate that, by adding the service to the other 97-98 percent of the computing market, Apple has basically doubled its sales. I'm not sure this is fantastic but certainly, it's better than the company's previously limited possibilities. [ Posted at 9:47 AM | Permalink ]
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