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About this siteFor six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul Monday, December 01, 2003Jobs disses iPod rivalsIn an interview with the New York Times (part of a wider, excellent look at the iPod), Apple CEO Steve Jobs trashes the iPod's me-too competitors. "The Dells of the world don't spend money on design innovation. They don't think about these things." Yikes. This comment shows that Jobs himself doesn't get it: Dell, in fact, spends a lot of time and money on design innovation, actually. He goes on. "Most people make the mistake of thinking design is what a thing looks like. People think designers are handed a box and told, 'Make it look good.' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works." This is true. But he's delusional if he thinks Apple is the only company doing this. On the other hand, the iPod is just done right (compare it to the complicated Creative Nomad Zen NX to see why). As designer Jonathan Ives says, "The iPod's design is about being very focused and not trying to do too much with the device, which would have been its complication and, therefore, its demise. The enabling features aren't obvious and evident, because the key was getting rid of stuff." [ Posted at 4:12 PM | Permalink ]
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