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About this site

For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Saturday, December 20, 2003

This is what I'm talking about

Many people seem to misunderstand my take on Apple Computer. I'm not out to get Apple, don't hate Apple, don't wish to see it fail. But what I don't like is the way Apple, specifically its executives such as Steve Jobs, lie about the capabilities of its products. Again and again, the company's eager fans eat up whatever misinformation flows out of Cupertino and then spread it to the uneducated masses. This is a more general issue--one I call "common knowledge"--where if enough people believe something to be true, it just becomes true. Anyway, in a Q & A transcript, Forbes technology reporter Arik Hesseldahl discusses Apple Computer and gives what I think is the most singularly accurate statement about the company I've ever read. "Apple has long recognized that it's never going to beat Microsoft and the Wintel combination, but there are still people who want a high-quality computing alternative," he says. "It does a lot of the things that a Wintel box can do, it just does them with a certain flair that a certain kind of person appreciates and is willing to pay for and use to the exclusion of more conventional computing products." So there you go: Accurate, to the point, and exactly what Apple should be pushing. This is exactly how I feel about Apple. There's no hate. Just a desire for honesty.

[ Posted at 4:02 PM | Permalink ]