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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul



Wednesday, February 25, 2004

The iPod Mini

Fortune: "The iPod mini ($249) packs up to 1,000 songs into a stylish package that's about the size of a short stack of business cards. It's about 40% smaller than a regular iPod, which already was one of the sleeker portable music players on the market. Other than capacity—the mini's four-gigabyte hard drive is dinky compared with the 15GB to 40GB drives on regular iPods—the mini compares favorably with the iPod in nearly every way ... Even so, I wouldn't buy the mini because, for $50 more, I could buy the $299 entry-level iPod, which isn't much bigger physically and yet has more than triple the capacity—15 gigabytes, vs. the mini's four. Market researchers say there's a magic difference between a price of $199 and $249; the former is an impulse buy, the latter a considered decision. If Apple had sold the mini for $199, my impulse would be, it's small, it's cool, it's colorful, it's all I really need; I'll buy it, and my wife probably won't scold me. At $249, however, the purchase decision goes like this: I can get a much better value by spending a little more for a lot more music. In the case of the iPod mini, less is not more."
[ Posted at 11:27 AM | Permalink ]

 



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