Thursday, March 04, 2004

Pepsi Super Bowl promo failing, Apple's 100 million song goal in serious danger

USA Today: "Pepsi-Cola's attention-getting Super Bowl ad campaign offering free music downloads from Apple's iTunes Music Store hasn't paid off in a big digital sales spike ... Bottles with the winning promotions took longer to get into stores than expected ... Apple CEO Steve Jobs predicted last October that he would sell 100 million downloads by the end of April, the one-year anniversary of the iTunes launch. Based on the digital downloads that have been sold so far this year, Jobs has a long way to go. Nielsen SoundScan says 14.7 million songs have been sold industrywide since January, when Apple last reported its total download sales at 30 million to date. Inside Digital Media analyst Phil Leigh figures Apple is selling 1.2 million songs a week, which he says would bring them to slightly more than 52 million total songs sold through the end of April."

[ Posted at 10:20 AM | Permalink ]

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Thursday, March 04, 2004

Pepsi Super Bowl promo failing, Apple's 100 million song goal in serious danger

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