More of my sites

WinInfo Daily News
SuperSite for Windows
Windows IT Pro Magazine
Connected Home
Thurrott Dot Com
Windows Weekly at TWIT

About this site

For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Monday, June 07, 2004

Apple Kills New Power Mac G5 Pics

IGM: "AppleInsider has removed Power Mac G5 pics posted last week in the wake of a 'cease and desist' from Apple Legal. Pictures from apparently authentic Apple Service Source manuals, which detailed the internal differences between the Rev. A and Rev. B Power Mac G5s, were sourced by AppleInsider. Apple's demand for their removal virtually confirms their authenticity. Apple generally prepares its technical support documentation well before releasing new products. New G5s are expected to be announced around the time of Apple's Worldwide Developers' Conference, which commences with a keynote from Apple CEO Steve Jobs on June 28."

This kind of baloney underscores how important secrecy and surprise are to Apple, which relies on periodic PR drama to keep its salivating fans chanting and fist-pumping during Jobs keynote events. After all, how could Steve Jobs bask in the glow of a friendly crowd if they had all heard what was coming already? But Apple's attempts to control every little bit of information about forthcoming products stands in sharp contrast to the consumer friendly image it tries to portray publicly.

[ Posted at 11:07 AM | Permalink ]