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About this siteFor six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul Monday, August 16, 2004Apple's strategy a familiar tuneSFGate: "When Steve Jobs unveiled the first Macintosh two decades ago, it was hailed as a device that would usher in an era of user-friendly personal computers. PCs had been around by that time, but the idea of using a mouse to click on small icons to navigate around the computer was revolutionary. By 1993, Apple was the No. 2 computer-maker in the world behind IBM, accounting for nearly 10 percent of the worldwide PC market share. Fast-forward to 2004 -- Jobs and the Cupertino company he co-founded have another big hit on their hands, the iPod portable music player. Apple wasn't the first to make such a device, but the iPod's ease of use, huge storage capacity and sleek design have made it a smash. In less than three years, Apple's share of the portable digital music player market has ballooned to 54 percent, according to research firm IDC. Apple also says it owns about 70 percent of the online music service market with its iTunes Music Store. But with more competitors jumping into the market, the question is whether Apple will be able to keep its dominance in the portable music player market or whether the iPod will eventually go the way of the firm's Macintosh business, which accounted for only 1.9 percent of the overall PC market last year, according to research firm Gartner."More reality-based than most stories of this ilk, and thus worthy of noting. Clearly, Apple is remaking the mistakes of the past. [ Posted at 10:05 AM | Permalink ]
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