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About this siteFor six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul Monday, August 16, 2004Little-known startup was behind iPod's easy-to-use interfaceSFGate: "In the late spring of 2001, engineers at Pixo Inc. were chugging along minding their own business when a neighbor called. It was Apple Computer Inc. The tech giant was working on a secret project and needed some help on software from the Cupertino startup. Turns out the new device was a portable digital music player that has since become all the rage: the iPod. After weeks of hammering out the business side of the deal, Pixo was on board to help Apple create an operating system that would run the user interface of the iPod ... the fact that Apple went to Pixo [for the iPod software] suggests 'that they tried it inside and failed.'"So... If PortalPlayer made the iPod hardware platform, and Pixo made the OS software, and Apple simply fine-tuned the Nomad UI that Creative had previously used, where exactly did Apple innovate in the iPod? Was it the high price? Or was it the marketing? When Microsoft innovates like that--by fine-tuning the work of others and selling it to a larger crowd--the company gets accused of not being truly innovative. However, I fully expect hundreds of people to come to Apple's defense simply because I'm pointing out how black the kettle is. [ Posted at 10:09 AM | Permalink ]
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