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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Wednesday, September 08, 2004

Creative to take a bigger bite of Apple

The Straits Times: "Creative Technology chairman Sim Wong Hoo is going all out to make sure it is Creative's MP3 players you have in your hands. Demand is here and it is growing, he told The Straits Times yesterday. Nearly 6,200 digital audio players were sold at the company's warehouse sale in Jurong last weekend. More than 2,400 were sold in one day. 'That's about 4.3 units sold a minute,' Mr Sim said ... he said that its latest player, the MuVo2 FM 5GB took the top two positions - the white and blue models - on the Amazon website in Japan, with the mini iPod in third place ... Figures from technology research firm International Data Corporation (IDC) show Apple still in the lead globally for MP3 players using hard disks, like the iPod. It had a 54 percent share last year, compared with Creative, which is No. 2 with 16.5 percent ... Mr Sim says he is confident he can conquer the digital entertainment market. 'My goal is to dominate the market. I'm targeting more than 50 percent of it,' he said. 'We want to out-invest everybody and build for the mass market, which Apple cannot.' To do that, he is boosting product lines to more than 50 from the present eight, building players with higher capacity, more colours and maybe even letting people customise their purchases, he said."

[ Posted at 7:55 PM | Permalink ]