Monday, December 20, 2004

Jeri Ellsworth, a 30-year-old high school dropout and self-taught computer chip designer has squeezed the entire circuitry of a two-decade-old Commodore 64 home computer onto a single chip, which she has tucked neatly into a joystick that connects by a cable to a TV set. Called the Commodore 64 - the same as the computer system - her device can run 30 video games, mostly sports, racing and puzzles games from the early 1980's, all without the hassle of changing game cartridges.

Sold by Mammoth Toys, based in New York, for $30, the Commodore 64 joystick has been a hot item on QVC this Christmas season, selling 70,000 units in one day when it was introduced on the shopping channel last month; since then it has been sold through QVC's Web site. Frank Landi, president of Mammoth, said he expected the joystick would be distributed next year by bigger toy and electronics retailers like Radio Shack, Best Buy, Sears and Toys "R" Us. "To me, any toy that sells 70,000 in a day on QVC is a good indication of the kind of reception we can expect," he said.