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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Wednesday, April 20, 2005

Microsoft [Ad] 'Made with a Mac'

MacWorld:

Microsoft's $200 million campaign to sell its three-year old Windows XP OS would never have got off the ground without a Mac, it appears.

In an attempt to "showcase" how users can "explore, enhance and pursue their passions" with the OS, Microsoft made one of the new 'Start Something' ads available for download.

Users downloading the ad and using the Get Info command to check the EXIF information about the ad image quickly uncovered Microsoft's Achilles' heel: that information shows the image was made using Adobe CS - on a Mac.

Of course it was. Do you think Microsoft developers make their own ads in-house or something? I'm sure Microsoft hired an ad agency, just like any other company would, and some graphics artist designed the ad. As they would, on a Mac.

Big deal. Does it rattle any chains in the Apple fanatic crowd that 98 percent of iPods are used with Windows? Yawn.

[ Posted at 9:21 AM | Permalink ]