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For six years, the Internet Nexus served as my technology blog, but I've since started blogging at the SuperSite Blog instead. If you're looking for the blog, please head there. --Paul

Thursday, March 09, 2006

Microsoft fires up the Vista marketing machine

News.com:

One of Microsoft's chief business goals is to spur businesses and consumers to buy higher-end versions of Vista. Microsoft announced last week that there would be six major versions of Vista, including a new "Ultimate" edition of the OS that will combine many of the company's corporate and home features.

Microsoft says it expects more than 400 million PCs to be running Vista within 24 months of the launch. Block said the goal is to reach a rate within that time where more than half of the machines are running some premium version of the OS.

"We want to hit a 50 percent run rate for Windows Vista premium in the first 24 months," Block said. "That's a substantially more aggressive run rate than we were able to hit with Windows XP."

I want you to mull over that 400 million figure for a bit. 400 million PCs. Running Windows Vista. Within 24 months. That's the business Microsoft "competes" in. It's a completely different world from the 10 million or so people that use OS X. And that, as they say, is that.

[ Posted at 11:28 AM | Permalink ]